Way out west la

Way Out West is a Swedish culture-driven music festival set inside a city park, where indie cool meets sustainability and late-night urban energy.

For this identity, I mainly wanted to focus on the artists themselves. I created silhouettes of all performers, with headliners and smaller artists treated equally in the composition—representing the inclusivity at the festival. The type itself act like buildings, creating a city-like environment, while the color palette blends LA boldness with Scandinavian minimalism.